Sunday, February 26, 2012

Levi Strauss Day

February 26th is celebrated as Levi Strauss Day. This is the day in 1847 that the Bavarian Government gave permission to the Strauss family to emigrate from Germany to America. One member of that family was Levi Strauss. He, along with his mother and two sisters set sail for New York. Once there, they joined his two brothers. He joined the dry goods business his two brothers had started. Once the Gold Rush news hit New York, Levi picked up and moved out west to open up a branch of the family business in 1853. About twenty years later, he partnered up with another immigrant by the name of  Jacob Davis. He was a tailor from Reno, Nevada. They joined their forces and families to create the blue jean. Those of us who would rather wear a t-shirt and a pair of blue jeans...we owe our comfort to the Bavarian Government who gave us this talent 165 years ago.

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